Honey Loops is a breakfast cereal made by Kellogg's and sold in Sweden, Belgium, The Netherlands, Germany, Ireland, the UK, India, Spain, Brazil, Argentina and Chile. The mascot of Honey Loops is a honeybee called Loopy, in which now in the continent of Europe has became female, whilst the UK and Irish version is still male. The cereal was originally marketed as Honey Nut Loops, however the Nut has since been dropped from the name in 1998.
In Brazil, Argentina and Chile the cereal is marketed as Honey Nutos. In Italy the cereal is marketed as Miel Pops and it has also another version as honey-balls. In Austria, the cereal is called Honey Bsss.
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The slogan for Honey Loops is - "Every loop is filled with fun loads of Honey"
Cereal Flours (Wholeoats, Wholewheat Wholebarley, Whole Rye), Sugar, Honey (4.5%), Glucose Syrup, Salt, Tricalcium Phosphate, Flavouring, Niacin, Iron, Colour (mixed Carotenes), Vitamin B6, Riboflavin (B2) Thiamin (B1 Folic Acid, Antioxidant (Ascorbyl Palmitate, Alpha Tocopherol), Vitamin B12[1]
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